Digital transformation has made technology indispensable for business management, especially when we are talking about an organization that deals with the relationship between brands and consumers. Tools for digital marketing agencies help the company increase its productivity and optimize tasks to remain more competitive.
In this post, we have put together a list of systems for advertising agencies that organize the day-to-day operations of the business. Check it out!
Let’s get straight to the point! Our list of Best marketing agency software includes:
- Google Drive
- Copybase
- Google Analytics
- SEMRush
- YOAST SEO
- Hootsuite
- Unbounce
- Marketing Automation Software
- Slack
- Project Management
Best marketing agency software 2024
Keep reading to understand how each of these systems can increase your productivity in digital marketing.
1.Google Drive
With Google Drive, agencies can rely on a cloud-based file storage method. Google Drive facilitates access to the company’s file folders, as any authorized user can access them from any computer or mobile device.
This functionality is becoming increasingly relevant for business organizations each day. This is because remote work and the management of external teams are facilitated by this functionality.
The tool also prevents files from being stored in employees’ computer folders and getting lost.
Cloud backup ensures that documents are saved, even if problems occur with machines and physical devices.
To ensure data security, Google has special configurations such as:
- Two-step verification
- Advanced protection via physical security keys
2.Copybase
The creation of content (ads, posts, emails, videos, etc.) for your clients can be done using Copybase’s artificial intelligence.
This tool is the first AI tool for marketing trained, which facilitates the generation of personalized results (without looking like artificial intelligence).
Additionally, it allows the AI to be trained by uploading information about your clients into projects, and after that, anyone on the team can create content in any format (chat, templates, documents, images, etc.) using the knowledge base that the AI has learned.
It is also possible to transcribe and summarize videos, create articles, use information from recent internet events without the limitations of AI, among various other functionalities.
Artificial intelligence is part of the reality of today’s agencies, and Copybase deserves a test!
3.Google Analytics
The tracking and monitoring of campaigns for promoting your agency or client actions can be done through Google Analytics.
This tool for digital marketing agencies provides access to a vast database, in addition to:
- Saving time in report creation;
- Allowing the configuration of customizable analytical dashboards;
- Providing an overview of each client’s performance in real time.
Some of the most important metrics and indicators of digital marketing can be monitored through this system, including:
- Traffic volume;
- New visitors;
- Returning visitors;
- Communication channels that contributed most to overall user and qualified user traffic on the site;
- CTR – click-through rate;
- Customer acquisition cost, and more
4.SEMRush
SEMRush is one of the most important digital marketing tools for companies dealing with SEO strategies, content marketing, paid advertising campaigns, and more.
With this system, it’s possible to access features such as:
- Strategic keywords,
- Backlink analysis,
- SEO audits,
- Monitoring of Google SERP positions (Search Engine Results Page),
- Topic research for strategic content creation,
- Traffic analysis of any website (including your competitors),
- Monitoring of Google Shopping campaigns, and much more.
The tool is paid, but it offers excellent functionalities that justify its price.
5.YOAST SEO
YOAST SEO is a WordPress plugin used to optimize pages created within a website, helping Google to identify and rank them.
There is a free option and more comprehensive paid plans available.
In addition to allowing the insertion of meta titles, meta descriptions, and custom URLs, it also offers an analysis area that lists improvements that can be made to the page in terms of SEO and readability, facilitating immediate optimization.
6.Hootsuite
Hootsuite allows you to manage all your social networks (or those of your clients) from a single tool. This means you won’t need to log into each channel to make posts or track results.
Among the functionalities of this digital marketing agency tool are:
- Post scheduling,
- Publishing calendar,
- Creation of customizable streams,
- Trend monitoring,
- Useful information about the best times to post, and more.
7.Unbounce
Unbounce is the landing page builder that facilitates the creation of efficient pages aimed at converting visitors into leads.
The tool is among the most important for an agency because it offers ready-to-use and customizable templates that streamline the work of the design team and the testing of results.
It’s worth noting that lead generation is a vital step in Inbound Marketing, directly contributing to managing the customer journey.
8.Marketing Automation Software
Another essential tool for digital marketing agencies in today’s industry structure is marketing automation software.
With so many marketing activities being executed and the increasing need for segmentation, qualification, and relationship building, automation tools enable all of this to be managed effectively.
Without marketing automation software, it would be impossible to handle lead qualification on a large scale or create efficient automation workflows.
In addition to enabling the execution of various activities, the software optimizes work with other strategies such as:
- Social media management;
- Email marketing campaigns;
- Creation of landing pages, among others.
In summary, marketing automation goes far beyond simply automating repetitive marketing tasks.
Below, we list the 4 main benefits of a marketing automation solution for advertising agencies:
- Cost reduction
- By optimizing tasks, you can use your team more effectively for strategic actions, allowing for a leaner workforce.
- Your team is likely to be more satisfied working on strategic marketing rather than mundane tasks.
- Increased revenue
- Automation software enables better execution of marketing and sales actions, resulting in more leads and business opportunities for both your agency and your clients.
- Better results and client retention
- Marketing automation helps identify flaws in both your agency’s and your clients’ marketing strategies.
- This allows for quicker error correction, optimizing results, and improving metrics and indicators.
- Reports, optimization, and improved results mean higher ROI
- With a higher return on investment, your clients will be satisfied and remain loyal to your agency.
No matter the size of your team, you have a finite amount of resources to grow your business. Marketing automation allows you to maximize the productivity of available hours.
9.Slack
Slack is a business messaging application, a true ally in the quest for more efficient internal communication.
You can create a workspace for your company, groups for segmented communication, and also communicate individually with each professional in the company.
Without a doubt, it is on the list of tools for digital marketing agencies that you should consider because it gathers project information in one place, enhances professionalism in internal communication, and reduces team distractions compared to platforms like WhatsApp.
It allows for sharing files, documents, images, videos, as well as sending text and audio messages.
Interested in learning more about this communication option? Watch the video below.
10.Project Management
One of the most notable characteristics of advertising agencies is the accumulation of simultaneous jobs. If there are many jobs in the house, it is a sign that everything is going well. This reality is difficult to maintain in an orderly manner without a good project management system.
In the absence of specific software for advertising agencies for this purpose, the solution is to use the project management tools offered by the market. One of the processes where they are most used is in content management, for example.
A dedicated software for this makes all employees more productive, as task delegation becomes more precise. The leader plays an important role in this process, and it is up to them to monitor ongoing projects and direct tasks.
This type of tool also ensures greater control over job deadlines, which can have several intermediate stages.
These are some of the most used project management software by advertising agencies: Trello, Basecamp, Neotriad, and Operand.
Now you have a list of examples of marketing and management tools for your agency. Organize what is most important to you and use technology intelligently, always aiming to improve productivity and the quality of what you produce and deliver!
Ramper is the only complete B2B marketing and sales platform. Discover how digital prospecting, marketing automation, and B2B sales management can help your brand achieve even better results in the digital world.
