In today’s digital landscape, event marketing is crucial for businesses of all sizes. From promoting large conferences to small meetups, the right tools can streamline your efforts, save time, and maximize your event’s success. Whether you’re hosting a virtual, hybrid, or in-person event, having the right event marketing tools can make a world of difference. In this article, we’ll review the 12 best event marketing tools for 2024, breaking down their features, benefits, and how they fit into a winning event strategy.
What are Event Marketing Tools?
Event marketing tools are software platforms that help plan, promote, manage, and measure events. These tools allow marketers to simplify complex processes such as registration, ticketing, scheduling, promotions, and audience engagement. They can support events ranging from small networking gatherings to large-scale conferences, helping marketers create smooth, engaging, and measurable experiences.
Benefits of Using Event Marketing Tools
Using event marketing tools comes with numerous benefits:
- Efficiency: Automating tasks such as registration, email reminders, and follow-up surveys saves time and reduces manual effort.
- Engagement: With tools designed to keep attendees informed and engaged, the overall experience improves significantly.
- Data-driven Insights: Many event marketing tools offer analytics, enabling businesses to track registrations, attendance, engagement rates, and post-event feedback.
- Customizability: The ability to tailor the event experience—from branding the event page to personalizing attendee communications—is crucial for creating lasting impressions.
- Scalability: Whether hosting a small event or managing a large conference, the right tools scale with your needs, ensuring everything runs smoothly.
Now, let’s dive into the 12 best event marketing tools that will help you elevate your events in 2024.
1. HubSpot
HubSpot is a powerful, all-in-one inbound marketing platform that integrates seamlessly with event marketing. Its robust set of features, including email marketing, landing page creation, CRM integration, and automation, make it ideal for event promotion. HubSpot allows you to track attendee interactions, nurture leads, and personalize follow-ups. With comprehensive reporting and analytics, you can measure the ROI of your event marketing efforts.
Notable Features:
- CRM and event tracking
- Email automation for event reminders and follow-ups
- Customizable landing pages for event promotion
- In-depth reporting and analytics
Why Choose HubSpot? HubSpot’s user-friendly interface and vast library of educational resources make it accessible for marketers of all experience levels. Whether you’re a small business or a large enterprise, HubSpot’s scalable features can grow with your organization’s needs.
2. Eventbrite
Eventbrite is a popular platform designed specifically for event creation and ticketing. Whether you’re organizing a small workshop or a large conference, Eventbrite makes it easy to set up events, manage registrations, and track ticket sales. With powerful promotion features such as social sharing and integrations with marketing tools, Eventbrite helps you reach a wider audience. The platform also offers customizable event pages and the ability to manage attendees effortlessly.
Notable Features:
- Event ticketing and registration
- Social media integration for event promotion
- Analytics on ticket sales and attendee demographics
- Customizable event pages
Why Choose Eventbrite? Eventbrite is known for its simplicity and ease of use, making it a favorite among organizers who want a straightforward solution without unnecessary complexity. The platform also provides excellent customer support, ensuring you have help when needed.
3. Cvent
Cvent is a leading event management platform designed for corporate events, meetings, and conferences. It offers an extensive suite of features, including venue sourcing, registration management, and attendee engagement. Cvent’s integrated marketing tools help you promote events via email, landing pages, and social media. The platform also provides advanced analytics to measure event success and optimize future events.
Notable Features:
- End-to-end event management
- Venue sourcing for in-person events
- Email marketing and promotion
- Advanced analytics and reporting
Why Choose Cvent? Cvent is particularly valuable for large organizations that require comprehensive solutions for complex events. Its robust analytics can help you refine your strategy for future events, ensuring continuous improvement.
4. Bizzabo
Bizzabo is an all-in-one event success platform that empowers marketers to create personalized event experiences. It is designed for both virtual and in-person events, offering tools for website building, registration, and engagement. Bizzabo’s marketing capabilities include email campaigns, social media integration, and advanced tracking to measure engagement and ROI. Its user-friendly interface makes event planning and execution more efficient.
Notable Features:
- Support for virtual, hybrid, and in-person events
- Customizable event websites and landing pages
- Real-time audience engagement tools
- ROI tracking and analytics
Why Choose Bizzabo? Bizzabo excels in enhancing attendee engagement, providing tools that allow for personalized experiences that can lead to increased satisfaction and retention rates. Its analytics help you understand what resonates with your audience.
5. Aventri
Aventri (formerly etouches) is a comprehensive event management software designed to streamline the planning and execution of events. Aventri offers features like attendee management, ticketing, venue sourcing, and event websites. It integrates with marketing platforms to help promote events and track the success of campaigns. The platform also provides real-time reporting and analytics, making it easy to measure the effectiveness of your event marketing efforts.
Notable Features:
- Ticketing and registration
- Attendee management and tracking
- Real-time reporting and analytics
- Integration with marketing tools
Why Choose Aventri? Aventri’s strong focus on analytics and reporting makes it a top choice for data-driven marketers. Its ability to integrate with other systems allows for seamless data flow and enhanced reporting capabilities.
6. Whova
Whova is a popular event management app known for its powerful engagement features. Whova allows event organizers to create event agendas, manage registration, and foster attendee networking. It stands out for its mobile app, which keeps attendees engaged throughout the event. Whova also offers promotional tools to help you boost event attendance through social sharing and email campaigns.
Notable Features:
- Attendee engagement via mobile app
- Social media integration and event promotion tools
- Customizable event agenda and registration management
- Networking opportunities for attendees
Why Choose Whova? Whova’s emphasis on attendee engagement sets it apart from competitors. The mobile app fosters networking and provides a platform for attendees to interact before, during, and after the event, which can significantly enhance the overall experience.
7. Splash
Splash is a dynamic event marketing platform designed to help brands create, promote, and measure their events. From branded event landing pages to email marketing campaigns, Splash makes it easy to deliver a seamless event experience. The platform integrates with various marketing automation tools, allowing you to nurture leads before and after your event. Splash’s analytics provide insights into attendee behavior and engagement, enabling you to fine-tune your future events.
Notable Features:
- Branded event pages and email campaigns
- Seamless integration with marketing automation tools
- Data-driven insights on attendee engagement
- Easy-to-use interface
Why Choose Splash? Splash is particularly effective for brands that prioritize strong visual identities in their event marketing. Its design-focused tools allow for highly customizable and visually appealing event pages, helping to attract more attendees.
8. Zoho Backstage
Zoho Backstage is an event management software that’s part of the broader Zoho suite. It offers tools for event creation, promotion, and execution, making it ideal for marketers looking for an integrated solution. You can create custom event websites, manage registrations, and automate email campaigns. Zoho Backstage also provides detailed reports to help you understand attendee behavior and measure the success of your event.
Notable Features:
- Customizable event websites
- Automated email campaigns for event promotion
- Integration with the Zoho CRM and marketing suite
- Comprehensive reporting tools
Why Choose Zoho Backstage? Zoho Backstage is a great option for organizations already using Zoho’s other applications, as it integrates seamlessly with their CRM and marketing tools, providing a cohesive workflow.
9. Social Tables
Social Tables is an event management platform designed specifically for venue planning and diagramming. It’s ideal for event marketers looking to manage the physical space of an event. Social Tables helps you design event floor plans, manage seating arrangements, and collaborate with venue staff. While it’s mainly focused on in-person events, the platform also supports hybrid models by integrating with other event marketing tools.
Notable Features:
- Floor plan creation and seating management
- Collaboration tools for venue staff
- Integration with other event marketing platforms
- Hybrid event support
Why Choose Social Tables? For events that require precise planning of space and logistics, Social Tables excels in providing tools that simplify venue management and enhance collaboration among all stakeholders.
10. Marketo Engage
Marketo Engage is part of Adobe’s suite of marketing automation tools and is perfect for large-scale event marketing campaigns. Marketo enables you to create personalized, multi-channel campaigns, making it a powerful tool for event promotion. You can use it to design landing pages, nurture leads, and track attendee engagement. Marketo’s deep integration with other Adobe products allows for seamless data sharing and analytics.
Notable Features:
- Multi-channel event marketing campaigns
- Lead nurturing and engagement tracking
- Integration with Adobe suite products
- Powerful analytics and reporting tools
Why Choose Marketo Engage? Marketo’s capabilities in lead nurturing and personalization are among the best in the industry. For organizations looking to enhance their marketing automation, Marketo provides a robust solution with extensive functionalities.
11. Brella
Brella is a networking-focused event platform designed to connect attendees at virtual, hybrid, and in-person events. It excels in facilitating networking opportunities through its AI-powered matchmaking feature, which suggests relevant connections based on attendee interests. In addition to networking, Brella offers tools for managing registrations, creating event agendas, and analyzing attendee engagement.
Notable Features:
- AI-powered matchmaking for attendee networking
- Registration and agenda management
- Engagement analytics
- Support for virtual, hybrid, and in-person events
Why Choose Brella? Brella is particularly beneficial for events where networking is a key focus. Its intelligent matchmaking system helps attendees make valuable connections, enhancing the overall experience.
12. On24
On24 is a leading platform for virtual events and webinars. On24 offers powerful tools for creating interactive and engaging online events. Its real-time engagement analytics allow marketers to measure audience participation, providing deep insights into attendee behavior. On24 also integrates with various CRM and marketing automation platforms, making it a great choice for companies looking to generate leads and measure the ROI of their virtual events.
Notable Features:
- Interactive virtual event platform
- Real-time engagement analytics
- Integration with CRM and marketing automation tools
- Lead generation and ROI tracking
Why Choose On24? On24 stands out for its advanced engagement features that allow marketers to create interactive experiences. Its strong analytics capabilities provide insights that can drive future marketing strategies.
Conclusion
Choosing the right event marketing tools can significantly impact your event’s success in 2024. From HubSpot’s all-in-one marketing capabilities to On24’s powerful virtual event tools, each platform offers unique features that cater to different aspects of event planning and promotion. By leveraging these tools, marketers can streamline processes, boost engagement, and measure the effectiveness of their event marketing strategies. Whether your event is large or small, in-person or virtual, these tools can help you create memorable experiences that resonate with your audience.
